Bayer Combat kid: fighting fleas with ease.


We all know fleas plague our pets, but did you know they feast on our families too? Our research found that the UK public is almost entirely unaware that these nasties creep into every corner of our homes, putting the health of pets and people at risk.

Our agency of record brief from Bayer’s Advantage was to raise awareness of this important educational message, while staying loyal to the brand’s spirit of playful pet partnership.

+ idea

Our award-winning, omnichannel campaign journeyed into the childhood imagination of Florence as she came up with inventive ways to ‘fight the fleas’. Across print, social, digital, VOD, and even a children’s storybook, consumers saw serious educational messages through the eyes of Florence and her cat Milo as she tried to blast fleas into space or plunge their home into subzero temperatures to rid the family of parasites.

Our message that you can ‘fight fleas with ease’ with Advantage provided a simple alternative.

= impact!

This award-winning campaign reached thousands of UK pet owners across multiple channels. The ad exceeded benchmarking results for video completion on VOD, digital received millions of impressions, and we reached more than 50,000 pet owners via our influencer activity.

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