Holland & Barrett’s customers are concerned about the environmental impact of their consumer choices; buying sustainable and environmentally friendly products is incredibly important to them.
When Holland & Barrett replaced environmentally damaging wet wipes with sustainable alternatives, we seized the opportunity to lead the media debate, creating a platform to discuss their environmental and sustainability credentials.
Within two weeks of the campaign launching, our earned media campaign delivered a reach of over 900 million with blanket broadcast, online, and print press coverage. The client appeared in over 10 broadcast spots and our campaign was trending on social media.
This sparked conversation across a wide range of channels and put Holland & Barrett at the forefront of the sustainability movement.